# What is the best pet insurance for dogs in 2023?

Amelia Palmer · August 4, 2026

> Pet insurance for dogs typically costs around $56 per month for accident and illness coverage, which amounts to approximately $676 annually, according...

Pet insurance for dogs typically costs around $56 per month for accident and illness coverage, which amounts to approximately $676 annually, according to the North American Pet Health Insurance Association.

This reflects the growing trend of pet health consciousness among owners.

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Most pet insurance plans primarily cover dogs and cats, but some companies, like Nationwide, also offer coverage for exotic pets, including birds and reptiles, showcasing the diverse needs of pet owners.

Coverage options can vary significantly depending on the provider, with some companies like Trupanion offering plans with no upper age limits, which is particularly beneficial for older dogs needing ongoing care.

A key factor influencing insurance costs is the dog's breed; certain breeds are predisposed to specific health issues, which can lead to higher premiums, making breed selection an essential consideration for prospective pet owners.

Many pet insurance policies include a wellness plan option that covers routine care, vaccinations, and preventive treatments, encouraging proactive health management for pets and potentially reducing long-term costs.

The reimbursement model for pet insurance often operates on a percentage basis, with common options being 70%, 80%, or 90% reimbursement after the deductible is met, allowing for flexibility in coverage choices based on budget and care needs.

A significant aspect of pet insurance that many owners overlook is the waiting period, which is the time frame before coverage begins for new conditions.

These periods can range from a few days to several weeks depending on the policy.

Some pet insurance providers offer direct vet pay, allowing for immediate payment to the veterinarian at the time of treatment, which can alleviate the financial burden on pet owners during emergencies.

Pre-existing conditions are a common exclusion in pet insurance policies, meaning any health issues that exist before the policy is purchased will not be covered, which can affect older dogs or those with known health problems.

Recent industry changes have led to some companies offering telehealth services, providing pet owners with access to veterinary advice via phone or video call, which can be particularly useful for minor health concerns.

The insurance market for pets has seen a rise in popularity, with a growing number of providers entering the field and offering innovative plans, reflecting the increasing humanization of pets and their healthcare needs.

Some insurers, like Figo, have implemented features such as a pet cloud service that allows owners to store their pet's health records digitally, promoting easier management of health history and treatment plans.

The average deductible for pet insurance can range from $200 to $1,000, with higher deductibles typically resulting in lower monthly premiums, presenting a trade-off between upfront costs and out-of-pocket expenses during treatment.

While many policies cover veterinary visits, some may not include complementary treatments such as acupuncture or chiropractic care, which are increasingly sought by pet owners looking for alternative health options.

Pets Best offers a unique feature where annual deductibles can be as low as $100, making it an appealing choice for owners who want to minimize their out-of-pocket costs each year.

Research from the American Pet Products Association indicates that millennials are the largest demographic group purchasing pet insurance, reflecting a cultural shift towards prioritizing pet health and well-being.

Some insurance plans allow for the inclusion of a third-party liability coverage option, which protects pet owners from financial loss due to damages or injuries caused by their pets, adding another layer of financial security.

The growing demand for pet insurance has led to increased competition among providers, resulting in more tailored plans and flexible options, allowing pet owners to find coverage that better fits their unique needs.

In 2023, the pet insurance industry is projected to continue its growth trajectory, with estimates suggesting it could reach a market value of over $2 billion by 2027, highlighting the increasing recognition of pets as integral family members.

Finally, some pet insurance companies have begun to offer discounts for multiple pets insured under the same policy, encouraging responsible pet ownership while providing financial incentives for families with several animals.

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