Those who underestimate their life insurance needs. It's important to thoroughly assess your financial obligations and dependents' needs to determine the appropriate death benefit, rather than just picking a random number. Failing to do this research could leave your beneficiaries financially vulnerable later on.
Those who solely focus on finding the cheapest policy without considering the coverage details. While cost is important, it shouldn't be the only factor. You need to balance affordability with adequate protection for your loved ones.